BOOST YOUR SOCIAL MEDIA

Covid 19 might be slowing down business but that's no reason to slow down your marketing efforts. Advertising studies have shown that businesses that market aggressively during periods of economic downturn experience more robust recovery than businesses that don't. We compiled a few social media marketing tips for you to get the most out of your social channels. We would love some feedback from you so click on the email or facebook link below and contact us.

DRIVE SOCIAL MEDIA TRAFFIC WITH CONTENT

Your social media fans are voracious consumers of content. Content is what drives social media as it does all media. Music and talk power radio, shows and movies propel TV, while newspapers and magazines require articles and pictures. The flexibility of social media means you can use video, audio, pictures and written content on relevant social channels. Your audience demands content, to be successful you must deliver it. Content rules social media!

HAVE A BALANCE BETWEEN CONTENT AND PROMOTION

Social media marketing can be easy, like hiring an influencer to promote your products & services. It can also be challenging like having a frantic content schedule that your fans can't get enough of. Either way you should not be too pushy. Experts recommend that you serve your audience a ratio of 80% content to 20% ads and promotion. Your fans will tune you out if you are constantly selling to them. Give your fans content that they will enjoy and get value from. And your content does not have to be original all the time, you can curate as well as create content. But original content is shown to get better results than curated content.

USE PAID SOCIAL TO REACH YOUR MARKET

One of the powerful features of social media is that you can use social channels to advertise your products and services across their networks apps and affiliate websites. This comes with a cost of course but you determine your budget. You only spend what you can afford, and best of all you get to target specific audiences in defined geographic areas. Ads that look and feel like content tend to get better responses on social channels. So be creative, think outside the box and make your ads engaging, like content.